Red Ribbon India

RedRibbon is a platform for investors from the UK and India to invest in early stage businesses in India that have the potential to deliver returns in multiples on the original investment.
RedRibbon India was launched in 2016 as a sister company to its namesake in the UK. As the concept of approaching HNIs and general affluent class to become startup investors were new to India, Suchit Punnose, Founder of RedRibbon UK along with Aditya Kanoria, CEO, RedRibbon India wanted to approach their launch in India in a unique manner. They wanted their online presence and overall marketing communication to instil trust and confidence in their target audience.
Both Suchit and Aditya wanted the launch of RedRibbon India to be a grand online event and then go on to generate a minimum of 500 leads in the initial 6 months.

The solution

To gain the target audiences’ trust a solid looking website was the obvious first step.

Brand Metasis worked closely with the RedRibbon leadership team at the start of the 15-day period to review existing marketing assets, processes and messaging.

The Brand Metasis team worked extensively on design mockups for a brand new website.

Brand Metasis created a report outlining detailed campaigns to be executed over the next 6-month period.

The suggested plan of action was chalked out to achieve a solid launch and a quick gathering of momentum. The action plan outlines as follows:

Increase brand awareness through not only online but other marketing channels such as TV and print with an extensive coverage and promotions online.

Accelerate the movement of website traffic by creating targeted content (blog and social) and generate brand awareness and recall.

Increase the number of marketing qualified leads (MQLs) by creating targeted content


The Result

A pristine looking website, backed by a smart lead capture mechanism was developed in a short time.
RedRibbon India’s website attracted over 1000+ unique visitors in the launch quarter itself.
Email marketing yielded 72 registrations in the launch month itself.
A whopping 650 leads were generated in a span of just five months from launch. This was one month earlier than targeted and 30% more leads than the set goal.